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PlugPlugWebsite manual

SEO checklist

Go through this list before you publish a new page, or when you update an existing one. For the pages that were already online at launch, we’ve usually already done this.

Per page

Section titled “Per page”
  • The page has one clear topic.
  • The SEO title is unique and about 50 to 60 characters long, with the most important part first. Explanation
  • The SEO description is unique, about 120 to 155 characters, and makes people want to click. Explanation
  • The page address is short and descriptive. Explanation
  • The text uses your customers’ words, including in the first paragraph.
  • The text is broken up with subheadings (H2, H3). Explanation
  • The text is original content, not copied from elsewhere.
  • There are links to related pages, with clear link text.
  • The page ends with a next step (contact, quote, read more).

Images

Section titled “Images”
  • Every image has a descriptive file name, such as bathroom-walk-in-shower-ghent.jpg. Explanation
  • Every meaningful image has alt text. Explanation
  • Images are smaller than 2000 × 2000 pixels and 2 MB, preferably below 500 kB.

Before you publish

Section titled “Before you publish”
  • Everything is saved.
  • You’ve checked the page on a computer and on a smartphone.
  • All links work.

For a multilingual website

Section titled “For a multilingual website”
  • The page is translated into every language: text, subheadings, buttons and blocks. Explanation
  • The SEO title and description are filled in for every language, with that language’s keywords. Explanation
  • The page address is translated for each language. Explanation
  • The alt text is filled in for each language. Explanation
  • A block added later also appears in the other languages. Explanation

Set up once

Section titled “Set up once”
  • The general SEO (title, description, default share image) is filled in. We’ve usually already done this at launch: just check that it’s still correct. Explanation
  • Your Google Business Profile is created and complete. Explanation
  • Your business details are the same everywhere.

Now and then

Section titled “Now and then”
  • Update outdated information: prices, opening hours, team, years.
  • Set pages that are no longer correct to draft.
  • Add new content, for example a news post or project.