Page addresses
Every page has its own address (URL), for example https://www.janssens.be/services/bathroom. The CMS creates the last part (bathroom) automatically from the title when you create a page.
A good address
Section titled “A good address”- Short and descriptive:
/bathroom-renovationinstead of/our-services-in-the-field-of-bathroom-renovation-and-more. - Lower case and hyphens, no spaces or special characters. The CMS takes care of that automatically.
- Leave out unnecessary words, such as “the”, “and” or “our”.
- No years if the page is meant to last, such as a service page.
| ❌ Not so good | ✅ Better |
|---|---|
/page-1 |
/contact |
/our-services-in-the-field-of-roofing |
/roofing |
/offer-2024 |
/offer |
Changing an address
Section titled “Changing an address”Only change the address of an existing page if it’s really necessary. The old address stops working afterwards, and that has consequences:
- links to it (in emails, on social media, on other websites, in Google) lead to an error page;
- the page temporarily loses its place in Google.
For a new page that hasn’t been published yet, you can change the address freely.
Multilingual website
Section titled “Multilingual website”On a multilingual website, each address usually starts with the language, and each language has its own address:
https://www.janssens.be/nl/badkamer-renovatiehttps://www.janssens.be/fr/renovation-salle-de-bains- Translate the address too. A French-speaking visitor and Google expect French words in the address. You change the address per language: first choose the language, then Change URL in the page’s menu (⋯).
- Do this before you publish the page. After that, the same rules apply as for changing an address.
- Haven’t translated the address? Then the page gets the same address in that language as in the default language, for example
/fr/badkamer-renovatie. That works, but it’s less clear.

